About

ALPA Skiwear began as a vision born from snowy mountain mornings in St Moritz, Switzerland, soft light reflecting off the peaks, and a deep love for fashion that feels as powerful as it looks.

Created by Amie Faily, a Swedish creative with a background in art direction, fashion, and game design, who longed to bring more elegance, femininity, and confidence to the world of ski fashion.

What started as sketches and ideas during winter trips soon grew into a passion project and then into ALPA, a brand built on craftsmanship, beauty, and soul.

Most ALPA pieces are handmade in limited quantities, with careful attention to every detail, from the placement of each rhinestone, hand-heated one by one, to the sculpted lines of our outerwear, and the refined finish of our accessories.

We don’t believe in mass production. We believe in creating wearable art pieces that make you feel comfortable, elegant, and effortlessly radiant, both on and off the slopes.

ALPA is fashion for the slopes to the après-ski, designed for women who move seamlessly between adventure and sophistication. Our collections embody the timeless grace of Alpine luxury, balanced with a modern, feminine edge.

Every product carries the spirit of the mountains, the touch of a human hand, and the heart of a woman who followed her vision to create something truly her own.

Welcome to ALPA Skiwear,
where elegance meets adventure, and every stitch tells a story.